Project Scope: Exterior Design, Store Planning, Interior Layout, Digital Experience & Environmental Branding Through to Implementation.

My Role: Creative Direction, Environment Concept Design, Digital Experience & Client Contact.

The request which Mizuno came to us with was this: Help us develop our first retail location in North America. So we set out to bring the Mizuno brand alive for guests by creating an immersive brand experience where their product is the star to distinguish its first flagship location. Visitors are lead though the interactive environment with a combination of interactive product demonstrations zones and via immersive digital touchpoints. Customers are able to actually experience the product in-store before they purchase: swing a golf club, hit a baseball in a virtual major league ballpark of your choosing or simply lace up a pair of shoes and join in a virtual running of the Peachtree Marathon.