Project Scope: Wayfinding & Environmental Branding - Concept Design Through Implementation.

My Role: Creative Direction & Client Contact

We worked with the internal Chick-fil-A creative team in creating this new format for a take-out-only location in a high-traffic area on the Las Vegas strip. This project required an impactful and strategic design that would stand out amid the incredible visual noise that we all know as the Vegas Strip. We created an eye-catching canopy to protect guest waiting in the hot desert sun and that grabs attention even from high-rise hotel windows, while distinctive exterior signage, graphics and branding stood out to foot traffic. This solution provided both high-visibility to attract customers and ease of use to allow them to expedite their orders as efficiently as possible.