Project Scope: Interior Wayfinding & Environmental Branding - Concept Design Through Implementation.

My Role: Creative Direction & Client Contact

The idea behind the first Alltown Fresh location involved answering the question: “What happens when a farm stand meets a restaurant meets a roadside convenience store?” Our team was asked to help bring this idea to life. We developed the interior branding and wayfinding program. We began with initial concept ideation and continued through design development to implementation of the interior program. The result is a fresh and modern take on the traditional convenience options. One which is uniquely differentiated among other convenience stores, engaging customers more like a farmer’s market rather than a typical “cokes and smokes” gas station.