Project Scope: Core Positioning Strategy, Wayfinding & Environmental Branding, Graphic Communication, Design Fixture, Millwork Design, Design Implementation Support.

My Role: Creative Direction, Environmental Graphic Design & Client Contact

We worked with the Whole Foods team in developing the branded customer experience. It was important that we ensure that the store design and vibe was reflective of the unique colors and textures which is San Antonio.. We were also charged with forging consensus amongst merchants, store team leaders, marketing, design, construction and regional leadership regarding the instore branded environment.